Typography Task 3A : Type Design and Communication

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Typography Task 3A : Type Design and Communication

25/05/2022-8/06/2022 (Week 9-Week 11)
Brigita Maria/0352958
Typography/ Bachelor of Design in Creative Media
Typography Task 3A : Type Design and Communication



LECTURES

Week 7 Typo Task 3A

Figure 1.1 Video

Figure 1.2 Video

Figure 1.3 Video

Mr. Vinod explains us step by step on how to create a typeface and make it in font lab.

Lecture Link: here

INSTRUCTION


Task 3A

Sketch

Figure 2.1 Initial ideation and sketch Week 9(25/05/2022)

Initially, I had no idea on what to make. Serif? Sans-serif? I am not sure. But what I am sure is that I wanted to make a minimalistic approach. I thought that I had to make a type that is similar to the 10 typefaces that Mr.Vinod gave, so I traced one of my favorite typeface from the 10 which is Bodoni.

Figure 2.2 Sketch of Bodoni font Week 9(25/05/2022)

Deconstruction

I did a deconstruction of some of the letters from Bodoni.
Figure 3.1 Deconstruction of letter a Week 9(25/05/2022)
Figure 3.2 Deconstruction of letter r Week 9(25/05/2022)

 

Figure 3.3 Deconstruction of letter h Week 9(25/05/2022)


Figure 3.4 Deconstruction of letter t Week 9(25/05/2022)

Takeaways:


Digitization

Using the base of Bodoni typeface, I digitized ideas into Adobe Illustrator.

Figure 3.5 Initial digitization Week 9(25/05/2022)


After Mr. Vinod's feedback I try to find more idea and inspiration from the internet. Make it not too similar to Bodoni.

Research

I ended up came across this design of typeface. A naturally curvy typeface. This type is an adaptation from the Art movement, Art Nouveau.  An international style of art, architecture, and applied art, especially the decorative arts
Figure 4.1 Font Idea #1 Week 10(1/06/2022)

Figure 4.2 Font Idea #2 Week 10(1/06/2022)

This art styles implies natural curves and elements to their piece. So I wanted to incorporate that aspect to the font

Figure 4.3 Art Nouveau Elements Week 10(1/06/2022)

Figure 4.4 Art Nouveau Poster Week 10(1/06/2022)

Takeaways:


Re-shaping 


Figure 5.1 Rough Digitation Week 10(1/06/2022)

Figure 5.2 Final Sketches Week 10(1/06/2022)


Figure 5.3 Final Sketches Week 10(1/06/2022)



Figure 5.4 Final Sketches Week 10(1/06/2022)




Figure 5.5 Final Sketches Week 10(1/06/2022)
Figure 5.6 Progression design of letter i Week 10(1/06/2022)

Figure 5.7 Progression design of letter k  Week 10(1/06/2022)

Figure 5.8 Progression design of letter y Week 10(1/06/2022)

Figure 5.9 Progression design of letter m Week 10(1/06/2022)

Figure 5.10 Progression design of letter n Week 10(1/06/2022)

Figure 5.11 Progression design of letter e  Week 10(1/06/2022)

Figure 5.12 Progression design of letter t  Week 10(1/06/2022)



Figure 5.13 Inserting each letterforms in Fontlab -7  Week 10(1/06/2022)

Figure 5.14 Kerning in Fontlab-7 Week 10(1/06/2022)

Figure 5.15 " Make type great again! " kerning Week 10(1/06/2022)


Poster

Figure 5.16 Poster idea #1 Week 11(08/06/2022)

Figure 5.17 Poster idea #2 Week 11(08/06/2022)


Figure 5.18 Poster idea #3 Week 11(08/06/2022)

Figure 5.19 Poster idea #5 Week 11(08/06/2022)


Final Result of Task 3A


Figure 6.1 Final Task 3A : Type Design and Communication  - Preview Font Week 11 (18/05/2022)
Figure 6.2 Final Task 3A : Type Design and Communication  - Before Kerning Font Week 11 (08/06/2022)

Figure 6.3 Final Task 3A : Type Design and Communication - After Kerning Font Week 11 (08/06/2022)


Figure 6.4 Final Task 3A : Type Design and Communication - Squares Week 11 (08/06/2022)

Figure 6.5 Final Task 3A : Type Design and Communication - Poster Week 11 (08/06/2022)



Figure 6.6 Final Task 3A : Type Design and Communication - PDF Week 11 (08/06/2022)









FEEDBACK

Week 9:

General Feedback:

as a beginner in designing typefaces, we usually tend to make a more expressive and unique typeface, but it is better to approach a more tone down typeface.

Specific Feedback:

too similar to bodoni, make a little amandements, small nuances, yet distinguishes it from bodoni

Week 10:

General Feedback:

in font lab fix the kerning (left side 0 right 20 or 50)

Specific Feedback:

Strangely consistent, some unnecessary swish on t y m n make it similar to p fix the descenders of the y others are fine

REFLECTION

Experience
I feel like for this task, I did not quite get the first essence to the goal of this exercise, I ended up copying Bodoni Typeface and twitching some features here and there. It ended up looking like Bodoni, even Mr.Vinod can tell it. After that mistake, I try to salvage it by pin point the style of typeface that I want, and thankfully by research I am able to find a unique approach to the typeface that I had already made.
Observations
From this task, I discover that every single letterforms have every detail and every step of the design goes through a detail process and consideration. For example, the descender stem on the y, or the link and the loop in the g, all those small details must be taken into consideration. 
Findings
From designing type, I learned that It is not easy to develop a typeface. It needs process and lots of researches. 

FURTHER READING

Figure 7.1 A Type Primer by John Kane

Figure 7.2 Typeface components breakdown

Figure 7.3 Typeface components breakdown

Figure 7.4 Typeface components breakdown

Figure 7.5  

Figure 7.6

Figure 7.7

Figure 7.8

Figure 7.9