Art Direction - Proposal
INSTRUCTION
Week 3-7 Exercises: https://www.canva.com/design/DAGGg5A587w/mUzJuw4CABduSf-gC1fhRw/edit?utm_content=DAGGg5A587w&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
After Playing Among Us Game (for project purposes)
The game's minimalist design showed us the power of simplicity and clarity. Its bright, strategic color schemes taught us how to evoke emotions and set the right atmosphere.
We admired how the anthropomorphic characters were not only visually appealing but also added a relatable personality to the game. This reinforced the importance of character design in creating a connection with our audience.
Observing the small, intricate details in Among Us sharpened our attention to detail. We realized how these little touches could significantly enhance the overall aesthetic and user experience.
The game's intuitive user experience and clear feedback loops underscored the importance of making interactions smooth and satisfying, a principle we aimed to incorporate into our design.
Setting Up the Base
These are some points from our observation!
Figure 2. The wants, needs, and expectation of the player
Figure 3. Pros of the Art Style of Among Us
Figure 4. Cons of the Art Style Among Us
These are our ideas, pitched by each of us for the art direction that we will do.
Figure 5. Idea #1 Guitar Hero
Figure 6. Idea #2 Fruit Game
Figure 7. Idea #3 Farm Life
We decided to go for the "Farm Life" idea. Then we start identifying the base and points to the game "Among Us" that we need to implement in our Art Direction. And determining the style we are going for.
Figure 8. Must have, good to have, nice to have
Figure 9. Genre, style, and theme
Figure 10. Game Style
Figure 11. Game art style breakdown
Figure 12. Positioning Map
Figure 13. Artistic Target
Figure 14. Stylization Finder
Figure 15. Character Stylization Finder
After creating these extensive charts and finders, we decided to proceed using the inspiration from the Cuphead animation.
Go on with the Art Direction
Figure . "Stardew Valley" as the inspiration of "Farm Life" idea
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Figure 17. Cuphead game UI and Art
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Figure 18. Cuphead game UI and Art
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Figure 19. Chickens from old cartoons
Figure 20. Cuphead Art
Figure 21. Cuphead Game Screen
Figure 22. Cuphead Game Screen (2)
Figure 23. Cuphead Game Screen (3)
Figure 24. Old cartoon "Disney"
Figure 25. Old cartoon
Figure 26. Old cartoon (2)
The sketches and artwork are in the "Art Direction - Progress" post~
FEEDBACK
- Ms. Anis commented on the character design and CTA button.
1. The chicken character can be defined more/ exaggerated in the body type to differentiate the impostor and crewmate silhouette.
2. The chicken can be rounder shaped.
3. The button design for "vent" can be unclear.
REFLECTION
For the proposal, me and my group slowly working on the proposal. From the exercises that Ms. Anis gave us. Earlier I am excited to make this project because we have the freedom and the liberty to make our own direction for the Among Us games.
I find it hard to analyze the game as I never played the Among Us game. This project indeed introduces me to this game and the Goose, Goose, Duck game :)). Since I never played this game, it took some time to understand and dissect the game and its Art Direction.
Although I can identify and analyze, coming into an agreement with my teammates is another hurdle. Thankfully we all can compromise and come to 1 conclusion and agree on each other's opinions and ideas.
Overall it is a fun experience to analyze and dissecting a game in their art direction, UI, and UX.