Typography Task 3B : Type Design and Communication

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Typography Task 3B : Type Design and Communication

8/06/2022- 29/06/2022 (Week 11-Week14)
Brigita Maria/0352958
Typography/ Bachelor of Design in Creative Media
Typography Task 3B : Type Design and Communication


LECTURES

WEEK 10

In week 10, we were briefed about our Task 3B.

Lecture Link: here

Notes:

- Sticker size: 512 × 512 px, RGB (creating for screen)

- Must include Taylor's logo

- Choose an appropriate typeface

- Minor graphical elements

- Can't use different language

- May use 1 colour besides black and white - 1st part black and white; 2 part introduce 1 colour of the festival

- Challenge is to ensure the type expression is readable and legible within that given space (zoom out to view sticker)

- Actionable part is the idea part (expression)

- If the expression is not there it's also fine but it's best to have



INSTRUCTION


Task 3A

The topic/celebration that I chose is , Valentine's Day. Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, through later folk traditions, has become a significant cultural, religious, and commercial celebration of romance and love in many regions of the world.

Inspiration

Before I started the design, I search up a few inspiration and ideas for the stickers. 

Figure 1.1 Sticker Pack Valentine #1

Figure 1.2 Sticker Pack Valentine #2
Figure 1.3 Lip shape

Sketches

Figure 2.1 Rough sketches of stickers ideas Week 11 (8/06/2022)


Figure 2.2 Sketch #1 Week 11 (8/06/2022)
Figure 2.3 Sketch #2 Week 11 (8/06/2022)

Figure 2.4 Sketch #3 Week 11 (8/06/2022)


Digitation

Figure 3.1 Digitation #1.1 Week 12 (15/06/2022)

Figure 3.2 Digitation #1.2 Week 12 (15/06/2022)

Figure 3.3 Digitation #2 Week 12 (15/06/2022)


 
Figure 3.4 Digitation #3 Week 12 (15/06/2022)

Revised

I went for the idea from Digitation #3 which is the lip shaped sticker. But the shape was not quite it and feels of. Using the trick that Mr.Vinod told us, I recreate the #3. Previously I simply type the words using the 10 typeface and morph the type into the lip shaped that I had drawn. The result was not quite it. Using the pen tool and individually draw the letters got me this result.
Figure 4.1 Revised digitation #3 Week 12 (15/06/2022)

I feel more satisfied with it. Not only the words are still visible, but we can see the lip shape clearly.

To add more dimension and eye candy to the sticker, I added a shadow and highlight to the lettering to make it appear like it extrude from the medium but not really.
Figure 4.2 Revised digitation #3 Week 13 (22/06/2022)

Trying some color combo for the sticker outline.
Figure 4.3 Revised digitation (Black Outline) #3 Week 13 (22/06/2022)

Figure 4.4 Revised digitation (Pink Outline) #3 Week 13 (22/06/2022)

Figure 4.5 Revised digitation (Gray and black outline) #3 Week 13 (22/06/2022)

Figure 4.6 Revised digitation (Pink and red outline) #3 Week 13 (22/06/2022)


Figure 4.7 Revised digitation (Pink and red outline with extra shadow) #3 Week 13 (22/06/2022)

Finalized

Figure 5.1 Finalized  Week 13 (22/06/2022)

Figure 5.2 Screenshot in Telegram Week 13 (22/06/2022)

Figure 5.3 Screenshot in Telegram (Black Version) Week 13 (22/06/2022)

Final Result of Task 3


Figure 6.1 Final Task 3B : Type Design and Communication - Sticker B&W Progress Week 11 (08/06/2022)

Figure 6.2 Final Task 3B : Type Design and Communication - Sticker Final Week 11 (08/06/2022)


Figure 6.6 Final Task 3B : Type Design and Communication - PDF Week 11 (08/06/2022)

Link for the Telegram Sticker: https://t.me/addstickers/valsday


FEEDBACK

Week 12:
General Feedback:

add a white outline outside the existing outline (If your outline is other color)

Specific Feedback:

move the taylors logo from the P to the center of the lip, use other color besides red complete the P shape for the 1st P

Week 13:
General Feedback:

use the given golor(red,black,grey, and white), no gradient, don't use existing typeface

Specific Feedback:

First design: not really representing valentines day other than the color and the Taylor’s logo does not goes in with the design

The lip design: usethe pen tool (outline the line ) method or knife.

REFLECTION

Experience
I got an experience that I have never done before, that is designing in a smaller scale for stickers. At first I was struggling to get the best idea for the sticker. Not using any graphical elements to describe the word is challenging. I am able to get the hang of it and develop my design. I was also worried that my words can't be read well (legibility problem).

Observations
I realized that we can upgrade the simplest shape using some shading and outline. Make it more pop and legible in a smaller scale. Even though we are not allowed to use gradient, there were lots of ways to manipulate the eye into thinking it is gradient. It is important that the negative space are all equally and moderately spaced to make the word legible in a sticker form.
Findings
I found out that designing a sticker, that small graphic is as complicated as any other bigger designs. I also discover that there are a lot to consider in making a design especially sticker design. The color, the type, spacing, highlight, legibility, and so on. 

FURTHER READING